The 25th July 2016 saw the presentation of the new audio guide of the Mercantile Museum of Bozen. This is a museum app for smartphones, which – as one of the first German-speaking apps in the area of culture – uses NFC technology to allow easier and intuitive orientation in the museum. Michl Ebner, President of the Chamber of Commerce Bozen, Elisabetta Carnielli, consultant at the museum and Stefan Krickl, founder of LARIXPRESS, took part in the press conference.